Every four years, cities worldwide compete fiercely for the honour of hosting the Olympic Games.
This pursuit involves substantial financial investments, countless hours of preparation, and the rigorous evaluation of 106 IOC members alongside global media scrutiny.
Hosting the Olympics is not only about showcasing sports; it's also about securing a fortune for the winning city and etching its name in history.
In the full version of this webinar, Martin Coburn and Ian Mackenzie delve into how the London team overcame obstacles and defied the odds to secure the 2012 Olympic Games for London. Their insights offer invaluable lessons in the art of persuasion and pitching.
Discover the winning formula employed by the London team based on
The 10 Disciplines of Pitching.
Uncover the genius moves that outshone competing bids and the groundwork that paved the path to success.
Discover how the London team strategically responded to the psychology behind the IOC's decision-making.
This webinar offers a wealth of tips and insights, accompanied by a complimentary PDF download to immediately enhance your win rates.