Lessons from the Greatest Pitch on Earth

The right to host the London 2012 Olympics!

Millions of pounds and thousands of hours are spent bidding over at least an eight-year journey and at stake is an event that is a fortune to the winning city. The prestige of hosting the Olympic Games means you are competing against the great cities of the world and trying to win the votes of 106 IOC members - all under the scrutiny and spotlight of the world’s media.
The stakes couldn’t be higher in what is arguably one of the most challenging and complex bids. The winning bid in 2005 for the London 2012 Olympics provides some of the best lessons in the gentle but intelligent art of pitching and persuasion.

In this webinar we explore these lessons and how they can be applied to winning business at all levels.




At Natural Direction, our Pitching to Win programme

helps you articulate your ideas and your story in a way

that’s relevant and meaningful, and that sets your brand

apart from the pack. And best of all… we offer a range of

coaching sessions and workshops online.

Click here to get in touch to find out how we can help you win more business or call us on +44 (0) 203 303 0415
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Powerful Content

High quality tools and resources aligned to the proven methodology around the 10 Disciplines of Pitching.

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Flexible Learning

The freedom to absorb content and refresh learning at the point and pace of need.

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World Class Coaching

Access world class pitch coaches to help guide you at every stage of the pitch process.