PITCHING LESSONS FROM THE GREATEST PITCH ON EARTH
THE RIGHT TO HOST THE OLYMPIC GAMES
With Martin Coburn & Ian Mackenzie
Tuesday, 23rd June 2020 - 4:00pm BST
The winning bid in 2005 for the London 2012 Olympics provides some of the best lessons in the gentle but intelligent art of pitching and persuasion. These can be applied to winning business at all levels.
Myself and my colleague Ian Mackenzie will share the story of how the London 2012 bid team overcame obstacles and seemingly impossible odds to take the prize away from Paris by the narrowest of margins.
- What you will learn in this webinar can be applied in just the same way to winning a $20,000 deal or a $200 million deal.
- We will cover both the strategy tactics and philosophy of the winning bid.
- If you are involved in winning business be it in a defensive position as the incumbent or winning the hearts and minds of new clients you will want to attend this webinar.
- You will walk away with some very clear lessons that you can apply in your next pitch.
